Social Media & Tourism: Connecting the dots with photos

Have you noticed an increase in the amount of people who freely share photos of their most recent travel destinations on social media?  Okay, I admit, I’m am one of those people who freely share photos on social media of beautiful places that I have visited, or in the case of San Diego, reside in.   The adage “A picture is worth a thousand words” is very true.  There is something intrinsically moving about a photograph and especially when it is shared on social media platforms like Facebook, Twitter, and Instagram.  Whether it be two people holding hands while walking on the white sandy beaches of San Diego at sunset, or a picture of a pina-colada cocktail with a pineapple and an umbrella, graphic images call us to action.

Social media within the travel and tourism industry is on the rise as people have grown accustomed to sharing their destination photos and travel experiences with others online. This is great news for the travel and tourism industry and especially for tourism agencies, cities, and states who have implemented social media strategies into their marketing plans.  Social media is not only vital, but is a cost-efficient way to promote tourism, engage with visitors/tourists, and increase the number of visitors.  Businesses within the travel and tourism industry are now beginning to utilize social media and they are connecting the dots with photos—visual images.

Did you know?

  • Social media has a huge influence on travel bookings. Of those who used social media to research travel plans, only 48% stuck with their original travel plans
  • 33% changed their hotel
  • 10% switched resorts
  • 10% changed agent/operator/website
  • 7% holidayed in a different country
  • Post-vacation, 46% of travelers post hotel reviews
  • 40% post activity/attraction reviews
  • 40% post restaurant reviews
  • 76% post vacation photos to a social network
  • 55% “liked” Facebook pages specific to a vacation

For more statistics, checkout the 2012 & 2013 Social Media and Tourism Industry Statistics, as reported by Stikky Media.


4 thoughts on “Social Media & Tourism: Connecting the dots with photos

  1. Darla,
    I enjoy reading your posts and love the layout! I too have a love for taking photos and traveling. Instagram is a social media platform that I use frequently to post pictures of new places, delicious food, and of course drinks amongst my travels. San Diego is on my bucket list of places to visit! I also like how you included the statistics at the end of your post. I had no idea that social media had that much of an influence on travel books but I can understand why!

    – Ashley


    • Hi Ashley, thank you for stopping by! It’s great to hear that you also enjoy taking photos of places you’ve visited. Yes, social media has a major influence on our decisions to travel locally and abroad. ~DB

      Liked by 1 person

  2. Darla… Great second post! It is true about looking at other people’s posts of their vacations on Facebook and other social media avenues. Sometimes I find myself asking people where they stayed, what was the best price, and what would they recommend the most if I was thinking of traveling to the same destination. Social media is driving tourism, especially with the mobile apps such as Kayak, Travelocity and any airline that has an approved mobile app. I can tell you I am taking a trip next week and all my checking in is done through mobile app of Southwest Airlines. It is the way we are going!


    • Hi Michael, thanks for swinging bye my blog. I agree, social media is definitely “driving tourism”. Today’s mobile technology is convenient and easy to use. I truly enjoy being able to login to the various travel sites as you mentioned.

      Liked by 1 person

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