Using blog sites like WordPress and/or “microblogging” sites such as Twitter, I have found that blogging is a very effective social marketing tool. According to the 2014 Social Media Marketing Industry Report, “blogging holds the top spot for future plans. A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.”
There’s something about reading a blog that shows an individual’s (or brand) personality. Blogs are informative, interactive, and allows people to post comments. Today, more and more travel destinations have joined the “blogosphere” and now offer blog sites that provide readers with information about a particular destination. Prior to moving to San Diego in 2012, I researched the city using San Diego’s tourism web/blog sites like SanDiego.org and SanDiego.com to help me pinpoint the areas in which I would like to live as well as to find out the top things to do in the city, the best restaurants, attractions, and more. And what made these sites attractive, is the fact that they regularly “tweeted” about the happenings in San Diego.
Here are some great links to articles about the best practices for blogging. Check out Best Practices in Travel Marketing: Blogging by Frederic Gonzalo and 10 Twitter Practices for Brands by Michael Brito.
What blogging best practices do you currently use? Feel free to leave a comment.